ingenious produces the world's largest trainer for Tesco Race for Life

 

 

Ingenious was commissioned by Launch Group - PR Consultants to Tesco – to make the world’s largest trainer* in support of Tesco’s sponsorship of Cancer Research UK’s Race for Life.

The colossal trainer - measuring 4 metres long and equivalent to a staggering UK size 454, has taken three months and 840 man hours to build and will be touring the UK as part of Tesco’s biggest ever national fundraising initiative.

And it looks fab

  

*Guinness World Record accredited